I have split ends.
When hair is healthy, the scales on each strand’s cuticle line up together, creating smoothness and shine. When hair becomes dry or damaged, the scales can spread apart in every which way, resulting in split ends and breakage. Certain shampoos have an alkaline (basic) pH level, which can cause a negative charge on the hair. This creates more friction between hair strands and can lead to split ends and hair breakage.
Avoiding the application of harsh chemicals to the hair and choosing a shampoo with a neutral pH can improve hair health. Focus on revitalizing hair by trimming split ends, and nourishing the hair you have. WOW Skin Science products are designed to promote strong, beautiful hair without breakage or splitting.