How do I use a hair mask?

Wash hair with your favorite WOW shampoo and wring out excess water. Apply your WOW hair mask and work it through from the ends to the roots. Comb through with a wide tooth comb, fingers or WOW Skin Science Stimulating Scalp Massager Brush to evenly distribute the product. Leave on for 10-15 minutes. Rinse thoroughly and finish with a cold water rinse to seal the cuticles for added shine. 

TIP: For maximum hydration, add some heat to your hair mask routine.  Here are some of our favorite ways to apply heat:

  • Apply the hair mask and wrap hair in a hot towel for 20 minutes.
  • Apply the hair mask, wrap in plastic wrap or a plastic bag, and use hot air from a blow dryer for 15-20 minutes.
  • Apply the hair mask, tie your hair into an updo and work out. Your body heat will open up the hair cuticles and allow for deeper hydration. 

Rinse thoroughly and finish with a cold water rinse to seal the cuticles.


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