I have hair breakage.
When hair is healthy, the scales on each strand’s cuticle line up together, creating smoothness and shine. When hair becomes dry or damaged, the scales can spread apart in every which way, resulting in frizz, brittle texture, and eventually, breakage. Certain shampoos have an alkaline (basic) pH level, which can cause a negative charge on the hair. This creates more friction between hair strands and can lead to frizz, split ends, and hair breakage.
Avoiding the application of harsh chemicals to the hair and choosing a shampoo with a neutral pH can improve hair health. WOW Skin Science products are designed to promote strong, beautiful hair without breakage or splitting.