Can I use WOW shampoo on color treated hair?

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

Try our Coconut Milk Shampoo + Conditioner to nourish and revive damaged, color treated hair!


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